India's preferred distribution partner
for cables, wires and cable management solutions.
From energy transition projects to industrial plants — across every sector that runs on electricity.
35+
Years of Trust
7
Principal Brands
8+
Cities
50+
Team Members
Pan-India
Distribution Reach
What We Distribute
The Complete Cable Management Portfolio.
Cables & Wires
Power, control and instrumentation cables from India's foremost manufacturers — for every voltage and application.
Cable Glands & Lugs
Precision-engineered termination and sealing accessories trusted across industrial and energy installations.
Cable Ties
High-performance nylon and stainless cable ties for demanding industrial environments.
Crimping Tools
Professional-grade crimping and cable preparation tools for field engineers and installation teams.
Complete Cable Management
Trays, conduits, accessories and end-to-end cable management solutions for projects of every scale.
Energy & Project Supply
Bulk and project-specific sourcing for renewable energy, infrastructure and large industrial contracts.
Sectors We Serve
Every Industry That Runs on Electricity.
From clean energy infrastructure to the entire industrial economy — Mahendra Group is the trusted distribution link across India's most critical sectors.
Solar Energy
Wind Energy
Hydro Energy
Electricals & Electronics
Pharma
Chemical
Fertilizers
Automation
Industrial Manufacturing
Infrastructure & EPC
Retail Trade
Real Estate
About Us
Built on One Thing: Trust in the Trade.
Mahendra Group is a 35-year-old distribution enterprise built on a singular foundation: sustained credibility in the trade. We operate as a principal-authorised distribution partner for India's foremost electrical manufacturers, delivering cables, wires and complete cable management solutions across the full spectrum of India's energy and industrial economy.
We are active across sectors that define India's infrastructure — from renewable energy projects in Solar, Wind and Hydro to industrial plants in pharma, chemicals, fertilizers, automation and real estate. Wherever electricity is required, Mahendra Group is the trusted name in the supply chain.
Vision
To remain India's most trusted distribution partner — known for reliability, integrity and consistent delivery across every market we serve.
Promise
Quality products matched to international standards, delivered on time, at competitive prices, with solutions tailored to each customer's needs.
Mission
To serve as the reliable link between India's leading electrical manufacturers and the industries and projects that power the nation's growth.
Trajectory
Where Mahendra Is Headed.
Mahendra Group is executing a deliberate and structured expansion — across new geographies, new industry verticals, and new product categories. Anchored by 35 years of distribution credibility and deep principal relationships, we are actively building the operational, digital, and organisational infrastructure to serve India's growing energy and industrial economy at scale.
For principal brands and manufacturing partners, Mahendra offers far more than a distribution channel. We bring an established trade network, a loyal and growing customer base, and the institutional trust that has been earned through three and a half decades of reliable performance. Associating with Mahendra means associating with credibility.
For professionals and partners choosing to align with Mahendra at this stage, this is a moment of genuine opportunity. The organisation taking shape today will define how Mahendra operates at scale — and those who contribute meaningfully now are positioned to lead it.
1990
Founded
35+
Years in Distribution
8+
Cities & Growing
A Mahendra Group Company
Geetamro.
Annual vendor management, redefined.
From pins to planes — one contract covers it all.
Geetamro is Mahendra Group's flagship annual contract distribution service — a single-partner procurement solution that takes complete ownership of an organisation's consumable and operational supply needs. Designed for enterprises that recognise the true cost of procurement time, Geetamro operates on a structured annual contract model, eliminating the need for multiple vendor relationships, repeated purchase orders, and resource-intensive day-to-day procurement cycles.
Our clients engage Geetamro once. We manage everything else.
Trusted by corporates, manufacturing plants and enterprise organisations across India. If your procurement team is spending time on consumables, there is a better way.
Every brand in our portfolio represents a direct, authorised distribution relationship built on performance, reliability and long-term commitment. We carry their products with the same standards they are manufactured with.
APAR Cable Solutions
Cables & Wires
One of India's largest cable manufacturers — power, control, instrumentation and speciality cables for energy and industrial applications.
Polycab
Cables, Wires & FMEG Products
India's leading wires and cables brand — a comprehensive portfolio spanning residential, commercial and industrial applications.
Authorised reseller
Havells
Cables, Wires & FMEG Products
Premium electrical products across cables, switchgear and consumer goods.
Distributed primarily through our retail network.
KEC Asian Cables
Cables & Wires
High-performance cables for power transmission, infrastructure and industrial projects across India.
Comet
Cable Glands & Lugs
Precision-engineered cable glands and lugs designed for reliable termination across industrial, energy and infrastructure environments.
Lockwell Industries
Cable Ties
High-quality nylon and speciality cable ties for demanding industrial and energy applications.
Jainson
Crimping Tools
Professional-grade crimping tools and cable preparation equipment trusted by field engineers across India.
For product enquiries, pricing or distribution opportunities, contact our team.
Company
Business Model & Market Presence.
Business Model
Mahendra Group operates as a principal-authorised distribution enterprise within India's electrical infrastructure supply chain. The company maintains long-term, structured distribution agreements with leading electrical manufacturers, enabling it to serve a diverse and growing customer base with consistent supply, competitive pricing and comprehensive product support.
Our model is built on three strategic pillars: depth of principal relationships, which ensures preferred access to product allocation and credit terms; geographic reach, which enables pan-India service across eight cities and growing; and sector diversification, which insulates the business across economic cycles while capturing growth across India's energy transition and industrial expansion.
Distribution operations span renewable energy infrastructure, industrial manufacturing, commercial construction, institutional procurement and retail trade — positioning Mahendra at the intersection of India's most significant infrastructure growth vectors.
Who We Work With
Our customer base spans the full electrical supply chain — from energy developers to retail trade:
Solar, Wind & Hydro Developers
Renewable energy project developers and EPC contractors — one of our fastest-growing segments.
Electrical Contractors & MEP Firms
Building services and mechanical, electrical and plumbing contractors across residential and commercial projects.
Industrial Manufacturing Plants
Pharma, chemical, fertilizer, automation and process industry facilities requiring reliable, specification-grade supply.
Infrastructure & EPC Companies
Large-scale infrastructure, power, transportation and civil construction firms requiring bulk, project-specific supply.
Government & Institutional Buyers
Central and state government departments, PSUs and institutional procurement bodies.
Retail Electrical Trade
Electrical dealers and retailers across our trade network — served through our dedicated retail distribution channel.
Real Estate Developers
Residential and commercial real estate developers requiring consistent, volume-driven electrical supply.
Documents & Resources
Catalogues, Profiles & Price Lists.
All principal brand catalogues, technical documents and current price lists are maintained here.
Upload or replace files at any time — documents are stored securely in your browser and persist across sessions.
For the latest price lists or catalogues not listed here, contact your nearest branch or write to
sales@mahendraelectricals.com.
Contact Us
Find Us Across India.
Our principal offices and warehouse are in Vadodara. Branch offices span eight cities across India — reach out to your nearest location or contact us centrally.
